The Essential Guide To Deep Linking For Marketers [2021]

Before jumping into the deep linking it’s essential to understand what does deep linking means?

A deep link is a link that brings you to the content page instead of the landing or home page of the website

While sending the audience to your website or app homepage is all adequate and reasonable, that’s not going to be sufficient in the long run.

That’s where deep links or deep linking pierces the image. This includes linking to pages beyond the homepage of your website or app and delivering guests to the actual page where you expect them to visit. 

For example, you like to deliver or share the image and illustrate the new watch from some app, and you can provide your friend instantly to the look inside using deep linking. Without doing this, it’s better you go to the home page and then find the watch.

Why Mobile App Deep Linking?

Mobile app deep linking improves the user experience, enhance the onboarding procedure of the user, and drive attention. Users can effortlessly access certain content via deep links without navigating. 

With mobile app deep-linking, you can customize onboarding understanding, for example, With the assistance of deep contextual linking, you can deliver personalized app invites and involve deals on user onboarding progression.

You should take steps that are needed for functionalities and features to function in your app; for example, deep linking should send users to the screen where they can execute the action.

Before knowing more about Deep-link ok good to see its benefits and why it is essential for the marketers, so let’s get started.

How You Can Benefit Most From The Deep Linking?

Being a marketer a few significant benefits that need to be seen. Likewise, are going to suit your requirements?

Shopping apps, Music, travel, health, and motel booking apps have the potential to take users to the particular product they are looking for, discounts or promo page can influence conversion rate, as the customer can be taken to an actual page rather than the homepage, which discards the whole navigation procedure.

Deep linking is moreover utilized to re-engage and send users back to the app, driving conversion rate, and ROI. It can further help to enhance your marketing.

For instance, the retailer can utilize a forced campaign by proposing 20-30% off to the marked audience, with the assistance of deep-link, these notable users could be carried to the place where they can purchase the product or service from that page itself, rather than getting on to another page.

How To Improve Your Deep Linking?

It is a must, that you should do time to time analysis. Recognize how many inbound links do you have? How many get on to the home page and subpages? Which are the subpages you prefer to promote?

Once you possess an answer to all the above queries, you can start up with the procedure to develop your mobile app deep linking. The thing you require to analyze in detail as given below:

  • How many inbound links do you possess for subpages?
  • How are these pages now ranking in the search engine?
  • Are you developing deep links for the right subpages that will attract users?
  • Review the bounce rate of these pages to notice if you require to improve anything
  • Do your primary subpages include links from the homepage?

Perhaps, you can utilize deep linking with in-app messaging to take the user to a new screen that they have never seen before. Here are the three types of mobile app deep linking.

  • Standard Deep Linking
    It supervises the user to the specific part or content of an app utilizing app URI. But it will function only if the app is installed on the mobile.
  • Deferred Deep Linking
    It explicit users to the specific content or part of your app if an app is installed. If an app is not installed, then it supervises the user to the app store.
  • Contextual Deep Linking
    It fulfills the function of both Standard and Deferred deep linking, along with these it gives more detailed tracking and decent applicability to users.

Keep in mind that contextual deep links can’t appear on their own; they’re only standard or deferred deep links with extra parameters.

5 Use Cases To Guide To Deep Linking For Marketers 

Now that you know the primary types of mobile deep links, let’s see how you can utilize them for your business. Review these five use cases of mobile deep linking to guide marketers.

1. Email Marketing

Your email service provider may offer you the possibility to trace clicks and compute the performance of your email marketing campaigns. But they don’t often come with the ability to intelligently trail recipients to the app or the app store.

So if somebody unlocks the email link utilizing the app, they might get diverted to the app homepage that has no relevance to the email subject. Furthermore, if any somebody who clicks on the email link to enroll the app could also reach on the app homepage after installation.

Although, this doesn’t benefit the app user experience at all since users will need to search for the relevant page all over again.

Deep links authorize you to improve the user experience by sending email recipients quickly to the appropriate page on your mobile app.

For instance, Netflix delivers email updates about forthcoming content on the platform. And it offers you the option to take advantage of the trailer or set a reminder.

email-deep-linking

Clicking on any of these controls will open up the app and take advantage of the trailer. And if you tap on “Remind Me,” it will moreover automatically switch on the reminder option on the show page.

Alternatively, you can similarly use the exact approach for things like emails that promote achievement tracking, flight bookings, and regular eCommerce as well.

2. Customer Retargeting

Deep linking again makes sense when aiming to exist customers and or app users with search engine ads, show ads, and social media ads. Retargeting ads assist you in recapturing possibilities that have seen attention in your commodities or content. 

And incorporating them with deep links will enrich their understanding of reengaging with your brand.

For example, you could showcase ads remembering them about the things that they have put in their cart. And if they agree to click on the ad, it delivers them instantly to their shopping cart. This reduces buyer excursion and enhances their opportunities for conversion.

In the case of non-app-users, you can furthermore use delayed deep links in mixture with your aiming ads. So, after clicking on the ad it will carry them to the app installation page, which then sends them to the appropriate landing page within the app after installation.

3. Web-to-app Banners

One of the most prominent uses of deep linking is when promoting your mobile app through your mobile site. Although, it includes showing a standard on your smartphone webpage, asking for visitors to get the app. 

And after they install the app, users will reach on the actual same page they were on so there’s no disturbance in the conversion flow or browsing experience.

web-to-app-deep-linking

Quora executes a great job of this. Initial, it shows a banner to open in-app, for mobile guests.

When anyone clicks on the link, it brings them to the App Store or Play Store to install the Quora app. Once the app completes installing, and the user empties it, they rapidly get shifted to the exact page they were looking on the mobile browser.

4. Custom Onboarding

You can further utilize deep linking to give a customized onboarding understanding for new app users depending on the user data that you have collected. 

So you could customize the understanding depend on the user’s behavioral data such as the referral source from where they downloaded your app.

For example, some users might have launched your app after recognizing a promo code on social media. In this situation, you need to auto-apply the promo code precisely after the installation completes, so they don’t need to find it all over again.

Or you might know that new app users arriving from social media generally like to find out how your service functions. You could welcome them with an onboarding screen that takes them through several steps to see how your service work.

In such a case, if a new app user arriving from personalized invitations, you could even welcome them with pre-populated forms for a seamless signup experience.

This resulted in users depleting 197% more time on the app correlated to users who installed the app and had to dig for the playlist all over again. They were yet 89% more apt to come back the second day.

5. QR Codes

Deep links also allow you to seamlessly merge your digital marketing actions with offline marketing through QR codes. 

Several marketing campaigns make the use of QR codes on packaging, advertisements, pamphlets, gift coupons, and many more. Mix this with deep linking so that you can quickly direct users to the accurate campaign page within your app.

For example, you could add QR codes to advertisements that show outfits from your latest exhibition. And each code could direct people to an appropriate shop the look page on your mobile app when they search it.

Final Verdict 

Being a marketer, it just guides your buyer to the actual page where they don’t find any confusion. Likewise, mobile deep linking is a robust technique to enhance the user experience, on-boarding, and marketing of applications.

Realizing the use cases of deep links is one thing; developing them is another. However, mobile deep linking can be carried out in each step of the buyer’s journey to adopt and protect users, too.

I hope I have given you all the data which is notable for a marketer to know about the deep link. Well, if you still have any doubt or query related to this post you can ask us in the comment section below, we will be happy to help you out with that.

The Essential Guide To Deep Linking For Marketers [2021]

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